On-Page SEO (code optimization)
On-Page SEO (code optimization) makes sure your website complies to search engine (like Google, Bing) standards and guidelines, the content displays quickly to all users. Code optimization may include:
- fixing code validation errors;
- making sure the code is standar complient;
- mobile optimization (RWD - Responsive Web Design) - correct display of websites in various resolutions on smartphones and tablets;
- page load speed optimization;
- accessibility testing and impovement (WCAG standard complience);
- checking best keyword selection and placement;
- Google Ads campaigns;
- conversion tracking - checking which user actions lead to most sales and give the most profit;
- monitoring changes and visitors activity in Google Analytics;